Privacy Policy

PregnancySprout (“we”, “us”, “our”) operates the website at pregnancysprout.com (the “Site”). We are a pregnancy and baby information resource providing editorial content, free tools, and product guidance.

For privacy enquiries, contact us at: hello@pregnancysprout.com

We collect the following categories of information:

We use collected information to:

• Respond to your messages and enquiries
• Send you updates or newsletters if you have subscribed (you may unsubscribe at any time)
• Understand how visitors use the Site and improve our content and tools
• Display relevant advertisements via Google AdSense
• Track affiliate link clicks for commission purposes
• Detect and prevent abuse, spam, or fraudulent activity
• Comply with legal obligations

We do not sell your personal data to any third party, and we do not use your data for any purpose beyond those described above.

Under UK GDPR and EU GDPR, we process your data under the following bases:

• Legitimate interests — analytics, site improvement, fraud prevention
• Consent — email newsletters and advertising cookies (you may withdraw consent at any time)
• Contract — processing enquiries you submit to us
• Legal obligation — compliance with applicable law

We use the following third-party services that may process your data:

Cookies are small text files stored on your device. We use both first-party and third-party cookies.

Essential cookies are required for the site to function (e.g. tool preferences). They cannot be disabled without affecting site functionality.

Analytics and advertising cookies are set by Google and affiliate partners. You can control or disable these via:

• Your browser settings (most browsers allow you to block cookies)
• Google Ad Settings to opt out of personalised ads
• Google Analytics Opt-Out browser add-on
• Your device's “Limit Ad Tracking” or “Opt out of Ads Personalisation” setting

• Contact form submissions — retained for up to 12 months, then deleted
• Email newsletter subscriptions — retained until you unsubscribe
• Analytics data — retained by Google Analytics per their standard retention period (26 months by default)
• Server logs — retained for up to 90 days for security purposes

Depending on your location, you may have the following rights regarding your personal data:

• Access — request a copy of your personal data we hold
• Correction — request correction of inaccurate data
• Erasure — request deletion of your data (“right to be forgotten”)
• Portability — receive your data in a structured, machine-readable format
• Objection — object to processing based on legitimate interests
• Withdraw consent — withdraw any previously given consent at any time

To exercise any of these rights, email us at hello@pregnancysprout.com. We will respond within 30 days.

Our Site is intended for adults (parents and caregivers). We do not knowingly collect personal data from children under 13. If you believe a child has submitted personal data to us, please contact us and we will promptly delete it.

We may update this Privacy Policy from time to time. The date at the top of the page reflects when it was last revised. Continued use of the Site after changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.

For any privacy-related questions or requests, please email us at hello@pregnancysprout.com or use our Contact Form.