About Us
About PregnancySprout
Practical, honest pregnancy and baby guidance — carefully researched and written for real parents.
Our Mission
We exist to help expecting and new parents navigate pregnancy and early parenthood with clear, evidence-based information and genuinely useful free tools — without overwhelming them, misleading them, or asking them to pay for it.
Our Editorial Team
PregnancySprout is maintained by a dedicated team committed to evidence-based, accurate content. All articles are reviewed against NHS, WHO, and NICE guidelines.
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PregnancySprout Editorial Team
Content Research & Review
Our editorial team researches and reviews all content against current NHS, WHO, NICE, AAP, and RCOG guidelines. Every article is fact-checked for accuracy and clarity before publication.
Content Quality Standards
- ✓ All articles researched against official health guidelines
- ✓ Medical claims backed by peer-reviewed sources
- ✓ Updated quarterly for medical accuracy
- ✓ Clear publication & update dates on every article
- ✓ Transparent correction process
What We Stand For
Written for Real Parents
Every article is written with new and expecting parents in mind — practical, clear, and free from unnecessary medical jargon. We cover what you actually need to know.
Accuracy First
Our content is carefully researched using peer-reviewed sources, NHS and WHO guidelines, and established medical literature. We always recommend consulting your own healthcare provider.
Honest Product Guidance
Product coverage is based on thorough research, verified specifications, and independent reviews. Affiliate relationships are always disclosed and never influence our recommendations.
Every Stage Covered
From trying to conceive through toddlerhood — week-by-week pregnancy guides, baby names, product reviews, parenting tips, and free tools all in one place.
Free Tools, No Sign-Up
Our due date calculator, contraction timer, ovulation calculator, baby name generator, and registry checklist are completely free with no account required.
Growing Continuously
PregnancySprout is a growing resource. We continuously add new guides, articles, and tools based on what parents are searching for and asking about.
Our Editorial Process
All PregnancySprout content is written and reviewed by our editorial team using current medical guidelines, peer-reviewed research, and trusted health organisations including the NHS, WHO, AAP, NICE, and RCOG. Product guidance is based on published specifications, verified customer reviews, and established safety standards.
Read our full Editorial Standards →
01
Research
Every article starts with a review of current NHS, WHO, AAP, and NICE guidelines, plus peer-reviewed medical literature.
02
Writing
Content is written in plain English, focused on practical helpfulness, with jargon explained and medical terms clarified.
03
Review
Articles are reviewed for accuracy, clarity, and completeness before publication. Outdated content is updated as guidelines change.
04
Sources cited
Where specific statistics or medical claims are made, we cite the source. Readers can verify claims independently.
What PregnancySprout Is Not
- Not a medical provider — we do not give personalised medical advice or diagnoses.
- Not a replacement for your GP, midwife, obstetrician, or paediatrician.
- Not an emergency service — if you have an urgent concern, call your maternity unit or 999/911.
How We Are Funded
PregnancySprout is free to use. We fund the site through two sources:
- 1Google AdSense — display advertising shown on our pages. Ads are served by Google and we have no control over which specific ads appear.
- 2Affiliate commissions — when you click a product link and make a purchase, we may earn a small commission at no extra cost to you. See our Affiliate Disclosure for full details.
Neither advertising relationships nor affiliate partnerships influence our editorial content, ratings, or recommendations. We only recommend products we genuinely believe offer good value.
Get in Touch
Have a question, content suggestion, or spotted an error? We welcome all feedback and respond within 1–2 business days.
Contact UsTrust & Transparency
Editorial Standards
All PregnancySprout content is researched and reviewed against current medical guidelines from:
- ✓ NHS (National Health Service)
- ✓ WHO (World Health Organization)
- ✓ NICE (National Institute for Health and Care Excellence)
- ✓ AAP (American Academy of Pediatrics)
- ✓ RCOG (Royal College of Obstetricians and Gynaecologists)
Content Updates
We keep our content current and accurate:
- ✓ Articles show publication and update dates
- ✓ Medical guidelines are reviewed quarterly
- ✓ Outdated content is updated or removed
- ✓ Reader corrections are welcomed and credited
Medical Disclaimer
The content on PregnancySprout is for informational and educational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your GP, midwife, obstetrician, or other qualified healthcare professional regarding any questions about your pregnancy, health, or your baby's health. Never disregard professional medical advice or delay seeking it because of something you have read on this site.