PregnancySprout

This Cookie Policy explains what cookies are, which cookies PregnancySprout uses, and how you can manage them. It supplements our Privacy Policy.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device and remember information between pages or visits. Local storage is a similar browser-based storage mechanism used for some preferences (such as bookmarks and theme choice) — it behaves like a cookie but is never sent to our server.

Cookies We Use

Strictly Necessary Cookies

Retention: Session / 1 yearFirst-party

These cookies are required for the website to function and cannot be disabled. They include cookies that remember your cookie consent choice and support core site features.

•ps_cookie_consent — stores your Accept/Decline choice (1 year)

Analytics Cookies

Retention: Up to 2 yearsThird-party

We use Google Analytics 4 (GA4) to understand how visitors use the site — which pages are popular, how long visitors stay, and what devices they use. This data is aggregated and anonymous.

•_ga, _ga_* — Google Analytics identifiers
•Provided by Google LLC (USA)

Advertising Cookies

Retention: Up to 13 monthsThird-party

If you have accepted cookies, Google AdSense may place advertising cookies to show personalised ads. These cookies track browsing activity across websites.

•__gads, __gpi — Google AdSense / DoubleClick
•Provided by Google LLC (USA)
•California residents: see our Do Not Sell section below

Functional Cookies

Retention: Up to 1 yearFirst-party

These cookies remember your preferences to improve your experience, such as dark mode settings and tool state.

•ps_theme — dark/light mode preference
•ps_bookmark_* — bookmarked articles (localStorage)

How to Manage Cookies

You can manage or delete cookies through your browser settings. Note that disabling cookies may affect the functionality of some parts of the site.

To opt out of Google Analytics tracking specifically, you can install the Google Analytics Opt-out Browser Add-on.

California Residents — Do Not Sell or Share My Personal Information

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to opt out of the sale or sharing of their personal information.

We work with Google AdSense and Google Analytics, which may use your data for personalised advertising purposes. This may constitute a “sale” or “sharing” of personal information under California law.

To exercise your opt-out right:

Decline cookies using the cookie banner when you first visit the site. This prevents advertising cookies from being set.
Email us at hello@pregnancysprout.com with the subject line “CCPA Opt-Out Request” and we will process your request within 15 business days.
Use Google's opt-out tools: Google Ad Settings and the Digital Advertising Alliance opt-out.

California residents also have the right to know what personal information we collect, the right to delete it, and the right to non-discrimination for exercising these rights. To make any of these requests, contact us at hello@pregnancysprout.com.

Changes to This Policy

We may update this Cookie Policy from time to time. Material changes will be noted at the top of this page with an updated date. Continued use of the site after changes constitutes acceptance of the updated policy.

Contact

For questions about cookies or this policy, contact us at hello@pregnancysprout.com.